Big and small. We work with them all.

We are proud to have worked with some of the best brands and businesses in the world. From Fortune 500 companies, to small start-ups, to non-for-profits, our work and expertise has brought growth and success to these companies.

We would love to share details but...

As you can imagine, it is difficult to share our past work as much of it is confidential. To give you some perspective, here are some projects we have worked on without sharing specifics:

  • Trend study and analysis to understand market evolution, growth platforms/products, and un-met consumer needs.
  • Ideation/Brainstorm sessions to define potential new products and platforms.
  • Testing of new product concepts (concept boards and actual product testing).
  • Strategic Business plan for new product platform for untapped company asset.
  • Brand Development and Guidelines for existing but stagnate brand.
  • Launch of new global product including packaging design, consumer testing, market planning. and commercialization.
  • Pricing strategy for specific business channels and product categories.
  • Creation of a Brand Book - Definition and Development of existing brands.
  • Social media and mobile marketing plan.
  • Commercialization of new product including equipment and co-manufacturing RFP.

Idea Flash Blog

A very weighted question indeed.. And a tricky answer. One of my favorite things to tell clients is that when it come to innovation, “There are no bad ideas.. Just ideas that distract you from more profitable choices.” I recently shared this philosophy with a fellow innovator and not only did he agree, but he [...]

The post Is there such a thing as a “Bad Idea”? appeared first on Idea Flash.

Traveling North in Vietnam to Dong Ha in the Quang Tri Providence has brought us closer to the sea and thusly Seafood. And it has been wonderful to taste that influence in the foods. For example, take the lowly squid. Boiled it doesn’t do much more most people but serving it with cilantro, morning glory [...]

The post Traveling North in Vietnam: Seafood Focus appeared first on Idea Flash.

So much good food to eat, so little time to blog.. A week in to my culinary travels around Vietnam and this is the first post I am squeaking out. To say the food is fabulous and stop there is a tempting place to stop given how complex and foreign many of the ingredients and [...]

The post The food of Ho Chi Minh City appeared first on Idea Flash.

Testimonial

"Kate is a strong strategic thinker, on top of trends with an insightful way to bring them to life. She was instrumental in helping shape the Direction of the Innovation Pipeline for New brands."
~ Becky Bunnell, Innovations Consultant for Mark Anthony International

Connect With Us:

  • Visit us on Facebook
  • Visit us on Twitter
  • Visit our blog
  • View our RSS feed
  • View our YouTube Channel
  • Visit us on Pinterest
  • Visit us on LinkedIn

Inspirational Thoughts

"In the business world, the rearview mirror is always clearer than the windshield."
~ Warren Buffett

Pinterest