A very weighted question indeed.. And a tricky answer.
One of my favorite things to tell clients is that when it come to innovation,
“There are no bad ideas.. Just ideas that distract you from more profitable choices.”
I recently shared this philosophy with a fellow innovator and not only did he agree, but he told me he was going to shamelessly steal the quote and market it as his own. All in jest (I think) but then again, he is a seasoned, brilliant marketer so you never know.
So this post not only serves to stake a formal copyright claim on this quote, but to share why I think this is an important concept for all innovators, brand managers and business owner to embrace.
After all, the expression “think outside the box” can, in fact, quickly take you “out over your skis”.