Archive | Top Trends RSS feed for this section

Overview of Vietnamese Cooking and Flavors

Next week I leave for Vietnam.  As only a foodie will, my preparation has been focused around, well, food.

I have visited my doctor for my needed shots but really to get prescriptions to assist me if I consume anything that doesn’t “agree with me”.  I have downloaded my English to Vietnamese smartphone application and earmarked the words associated with food and eating.  I have packed my veggie peeler to take the skins off of fruits and veggies that may not be clean and my travel knife set.

And I have been reading Kim Fay’s wonderful book “Communion : A Culinary Journey through Vietnam” to become familiar with the flavors and techniques of the regions I will be traveling through.

Read More…

Exploring Vietnamese Culinary Trends : A journey to Vietnam

 In March, I will be traveling to Vietnam for two weeks with Peace Trees Vietnam, a NGO (non-governmental organization).  Beyond supporting Peace Tree’s humanitarian efforts, I am looking forward to exploring the culinary world of Vietnam with all flavors and format that are growing in popularity globally.  From Pho to fish sauce, and Saigon Cinnamon to Bird’s Eye Chili, the influence of this area of the world is showing up in dishes everywhere.

Read More…

Energy Drinks vs. Relaxing Drinks: Both slated to be winners

(c) Tilt Energy, 2011You have heard about the rise of the Energy Drink.  From “shots” to 16 oz. beverages, energy has been a growing category for a few years and shows no sign of slowing.  But also growing is a trend around “relaxing” and beverages that help you feel calm.  It won’t be a battle to see what wins – both will continue to dominate the market as consumers seek ways to regulate and enhance their lives through food and beverage.  Read more from the minds at Prepared Foods.

Read More…

Trust in Strangers: Making purchase decisions from UGC

I often get questions about the power of social media in our world today.  Whether you believe in it or not as a marketing force, the truth is, “it is out there” (yes, that is a head-nod to all you X file fans), and more and more, it is influencing the buying decisions of generations.

While marketers have known for awhile that “word of mouth” is great, we have also assumed that recommendations from friends and family is better.  But this recent article from Bazzarvoice shows evidence that now the viewpoints of strangers (or rather “user generated content” or UGC from strangers) is being used more and more in influencing buying decisions – especially among millennials.  Here is what BizzareSource has to say:

Read More…