Tag Archives: Beverage

Is there such a thing as a “Bad Idea”?


A very weighted question indeed.. And a tricky answer.

One of my favorite things to tell clients is that when it come to innovation,

“There are no bad ideas.. Just ideas that distract you from more profitable choices.”

I recently shared this philosophy with a fellow innovator and not only did he agree, but he told me he was going to shamelessly steal the quote and market it as his own. All in jest (I think) but then again, he is a seasoned, brilliant marketer so you never know.

So this post not only serves to stake a formal copyright claim on this quote, but to share why I think this is an important concept for all innovators, brand managers and business owner to embrace.

After all, the expression “think outside the box” can, in fact, quickly take you “out over your skis”.

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Flashpoint [def.]: a point at which someone or something bursts suddenly into action or being

Every blogger on the planet will probably tell you it is not a good idea to have such a long blog title, but hey, you’ll learn we are not ordinary bloggers.  Nor are we ordinary Food & Beverage strategy consultants.

And nothing encapsulates our approach to consulting, strategy, business, or life like the definition of “Flashpoint” (see above).

We exist to IGNITE your BUSINESS – Either because you formally engage us in a consulting gig to decide what your growth strategy will be..

..or to assist you in bringing your next big business idea to market..

..or to just give you the latest trends, tips and tricks in the Food & Beverage industry (aka. this blog).

Let’s face it, enterprises everywhere, large and small, are constantly faced with questions about how to profitability grow their business.  In truth, there is rarely time to manage your current business, much less devote time and resources to thinking ahead to your next strategic step.

At Flashpoint Strategy, we hope you consider our consulting service the next time you hope to have your business “burst suddenly into action or being” (Hint, Hint: Here is the link to our formal website).  But at the very least, we hope you bookmark this blog to get flashes of great ideas and inspiration to grow your business.  Enjoy and contribute.

Flash on!