Tag Archives: Growth

Is there such a thing as a “Bad Idea”?


A very weighted question indeed.. And a tricky answer.

One of my favorite things to tell clients is that when it come to innovation,

“There are no bad ideas.. Just ideas that distract you from more profitable choices.”

I recently shared this philosophy with a fellow innovator and not only did he agree, but he told me he was going to shamelessly steal the quote and market it as his own. All in jest (I think) but then again, he is a seasoned, brilliant marketer so you never know.

So this post not only serves to stake a formal copyright claim on this quote, but to share why I think this is an important concept for all innovators, brand managers and business owner to embrace.

After all, the expression “think outside the box” can, in fact, quickly take you “out over your skis”.

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Hot Spot: Increase your Bandwidth of Consumers

We are a wired culture and I expect evolution retrospectives to reveal that this is the generation where thumbs get bigger and the ability to Tweet, Check-in, Post and Blog to becomes as important as using Microsoft Office today.  Both in business and personal, the desire to be connected to the internet and thusly, our world, 24/7 is of increased importance with consumers – especially with Millennials that are driving the next wave of revenue growth.  So what is the easiest and maybe cheapest way to capture this consumer group?  Yep, make your place their Hot Spot of choice.  Here are some interesting stats to share about our culturally dependency on the Internet:

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