Tag Archives: Trends

The food of Ho Chi Minh City

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So much good food to eat, so little time to blog.. A week in to my culinary travels around Vietnam and this is the first post I am squeaking out. To say the food is fabulous and stop there is a tempting place to stop given how complex and foreign many of the ingredients and techniques are. Not to mention how hard it is to remember the Vietnamese names to dishes. But for you who are interested in food, I will try.

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Overview of Vietnamese Cooking and Flavors

Next week I leave for Vietnam.  As only a foodie will, my preparation has been focused around, well, food.

I have visited my doctor for my needed shots but really to get prescriptions to assist me if I consume anything that doesn’t “agree with me”.  I have downloaded my English to Vietnamese smartphone application and earmarked the words associated with food and eating.  I have packed my veggie peeler to take the skins off of fruits and veggies that may not be clean and my travel knife set.

And I have been reading Kim Fay’s wonderful book “Communion : A Culinary Journey through Vietnam” to become familiar with the flavors and techniques of the regions I will be traveling through.

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The “Why” Matters more than the What: Simon Sinek speaks about the Power of Why?

Last week I saw Simon Sinek speak at a conference about “The Power of Why?” in your brand and brand strategy.

Very inspiring way to think about your brand and how you want to grow your equity with consumers.  Do they “love” you?  Forgive you?  Stop at nothing to get you?  Why is that?  Is it because you have a superior list of features and benefits, or because you have connected with them on a personal level in a way that elicits and emotional response.

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Hot Spot: Increase your Bandwidth of Consumers

We are a wired culture and I expect evolution retrospectives to reveal that this is the generation where thumbs get bigger and the ability to Tweet, Check-in, Post and Blog to becomes as important as using Microsoft Office today.  Both in business and personal, the desire to be connected to the internet and thusly, our world, 24/7 is of increased importance with consumers – especially with Millennials that are driving the next wave of revenue growth.  So what is the easiest and maybe cheapest way to capture this consumer group?  Yep, make your place their Hot Spot of choice.  Here are some interesting stats to share about our culturally dependency on the Internet:

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