The “Why” Matters more than the What: Simon Sinek speaks about the Power of Why?

Last week I saw Simon Sinek speak at a conference about “The Power of Why?” in your brand and brand strategy.

Very inspiring way to think about your brand and how you want to grow your equity with consumers.  Do they “love” you?  Forgive you?  Stop at nothing to get you?  Why is that?  Is it because you have a superior list of features and benefits, or because you have connected with them on a personal level in a way that elicits and emotional response.

In today’s world it is so important to relate your product/service on a much more personal level.  It is not just about the “what” anymore; consumers love you/your brand when you share with them your “why”.

Check out this TedTalk video where Simon speaks on the subject.  You’ll start thinking about your favorite brands and your business differently.

Power of Why – Simon Sinek Tedx Talk

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