Flashpoint (definition): a point at which someone or something bursts suddenly into action or being

  • Looking to grow, but don’t know how to begin?
  • Have an idea, but no idea how to bring it to market?
  • Ready for a fresh, innovative perspective?

Ignite your Business

Enterprises everywhere, large and small, are constantly faced with questions about how to profitability grow their business. In truth, there is rarely time to manage your current business, much less devote time and resources to thinking ahead to your next strategic step. In any business it is imperative that you continue to evolve and grow to maximize your potential and keep your competition behind you.

Big Picture Thinking

Let Flashpoint Strategy assist you at any point along your growth path. We bring a holistic view of what is needed to successfully introduce a food or beverage product and grow it in today’s competitive marketplace. From idea generation, to business case development, product development, packaging design, funding strategies, commercialization, and launch marketing, we can collaborate with you at any point.

If you are a new, start-up company, or a large, Fortune 500 company, Flashpoint Strategy gives you the competitive edge by providing their latest knowledge of the food & beverage industry, consumer insights, and what it takes to bring an idea successfully to market to your business.

Testimonial

"Working with Kate Ruffing of Flashpoint Strategy is like working with a Foodie on Marketing steroids."
~ Michael Stelzer, Co-founder and President, Marlin

Idea Flash Blog

A very weighted question indeed.. And a tricky answer. One of my favorite things to tell clients is that when it come to innovation, “There are no bad ideas.. Just ideas that distract you from more profitable choices.” I recently shared this philosophy with a fellow innovator and not only did he agree, but he [...]

The post Is there such a thing as a “Bad Idea”? appeared first on Idea Flash.

Traveling North in Vietnam to Dong Ha in the Quang Tri Providence has brought us closer to the sea and thusly Seafood. And it has been wonderful to taste that influence in the foods. For example, take the lowly squid. Boiled it doesn’t do much more most people but serving it with cilantro, morning glory [...]

The post Traveling North in Vietnam: Seafood Focus appeared first on Idea Flash.

So much good food to eat, so little time to blog.. A week in to my culinary travels around Vietnam and this is the first post I am squeaking out. To say the food is fabulous and stop there is a tempting place to stop given how complex and foreign many of the ingredients and [...]

The post The food of Ho Chi Minh City appeared first on Idea Flash.

Next week I leave for Vietnam.  As only a foodie will, my preparation has been focused around, well, food. I have visited my doctor for my needed shots but really to get prescriptions to assist me if I consume anything that doesn’t “agree with me”.  I have downloaded my English to Vietnamese smartphone application and [...]

The post Overview of Vietnamese Cooking and Flavors appeared first on Idea Flash.

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Inspirational Thoughts

"The uncreative mind can spot wrong answers, but it takes a very creative mind to spot wrong questions."
~ Anthony Jay

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