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Managing During Times of Change: Ingredients in the Recipe for Business Success


There are very few things you can count on in life and business but 'taxes' and 'change' are two that impact businesses all the time. I was recently invited to share my recipe for successful business and leading through times of change in an episode of "The Gooder" podcast.


In summary, the recipe for success comes down to focus on three core ingredients:

1) Strategy

2) Management

3) Luck


If you double-click on the second ingredient - Management - there is so much that goes into the leadership and organization that business owners need to be very purposeful in thinking about as part of their overall strategy. Take a listen and let me know your thoughts as I pull some of my best practices from my days as a Division 1 Collegiate Rower.


Teaser and Full Broadcast:


The more things change, the more they stay the same. That’s true about everything – including leadership. The naturals industry (food/beverage/wellness/fitness) is being impacted by the most extensive set of disruptions the industry has seen in a long time — maybe ever. And while you can hope your way through this time, leadership is what will guide your company and brand through the hurdles and hopefully catapult into a better place than you are in now.


In this episode listen to the life lessons and learnings of Kate Ruffing, and how her path to leadership coaching started and is founded on the principles of rowing.

In this episode you will learn:

  • The difference in organizing your company between structural vs functional roles.

  • How to create a culture that trusts leadership.

  • How reaching though the “glass floor” strengthens your company in times of crisis.

  • How making mistakes are the fastest path to growth.



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